Joe's AdBlog

59 SEO Ranking Factors

#	Factor	Description	"+ / -" Attribute
1	Keyword in URL page name	(Google patent) Order of keywords is important. First word is most prominent, etc.	+
2	Keyword in domain name	Same as above	+
3	Keyword in page title	The keyword that is closest to the beginning is the most important. For best results, the title tag should be 10 to 60 characters and have no special characters.	+
4	Keyword in description meta tag	Search engines used to rely on this tag pretty heavily, but do not do so any longer because of spammer abuse. This tag will help users find content in search results however. Sometimes search engines will use it, sometimes they wont. For best results, the description should be less than 160 characters.	+
5	Keyword in keyword meta tag	Search engines (it doesn't seem like Google uses it at all) hardly ever use this tag for ranking results. It can help the search engine determine content theme, however. The keyword should be on the page somewhere and shouldn't appear more than twice. If this is not done content will be penalized for irrelevance.	+
6	Keyword density in body text	For best results the density (all keywords within phrase/total words on page) should be between 5 - 20%. Care must be taken to avoid to high of a density. The density rate at which search engines consider content spam depends on the topic. It is better to be safe than sorry and remain on the side of caution.	+
7	Individual keyword density	For best results the density (keyword/total words on page) should be between 1 to 6%. Care must be taken to avoid to high of a density. The density rate at which search engines consider content spam depends on the topic. It is better to be safe than sorry and remain on the side of caution.	+
8	Keyword in H1, H2,….. Hx	Use Hx tags when possible, but don't overdo it. Include the keyword in these tags. This is an important factor.	+
9	Keyword font size/style	Bold and italic font styles on the keywords are considered more important than other words on the page. (This is according to a Matt Cutts blog entry from July 2006)	+
10	Keyword proximity when phrase contains more than one keyword	Words that are directly adjacent are considered more related.	+
11	Keyword phrase order	It is important that word order on the page matches the word order of the search term. For example, if a common search term is chromatography columns, then the word order on the page should be chromatography columns, not column chromatography.	+
12	Keyword prominence	How close to the top of the page does the word appear? The earlier the better.	+
13	Keyword in alt text	The alt tag should describe photo and when possible it should have the keyword.	+
14	Keywords in links to site pages (title tags on links)	If there are links to other pages on the site, anchor text should be used to describe the link. When possible this link should contain the keyword.	+
15	Keyword in internal links (keyword within link text)	Link should contain keyword. The file that the link is pointing to should have the keyword(s) and multiple keywords should be separated by hyphens.	+
16	Navigation structure	How deep are the pages in the web site content? For best results, it should only take 2 clicks/at most 4 clicks to go to any page from the main navigation.	+
17	Contextual / intra-site links	Contextual links should be used appropriately. For example, if a page is talking about formulation but mentions chromatography, then the word chromatography can link to the chromatography section for more information.	+
18	Keywords in outgoing links/quality of outgoing links.	Recent Google patent. Only link to web sites with good reputation. If you don't want the link to count as a vote for the external sites content, use no-follow tags. Outgoing links should be checked periodically to make sure they are still active. Broken links can harm SERPs. Do not link to link farms.	+
19	Outgoing link anchor text.	Should be on topic and descriptive. When possible they should include the keyword/keyword phrase.	+
20	Link stability over time	Google patent. Outgoing links shouldn't change frequently. Frequently changing links are considered "Link Churn."	+
21	External link validation	Are outgoing links still valid?
22	Less than 100 links out total	Google recommends that a web site have no more than 100 outgoing links, but this number depends on the web site size.	+
23	Domain name extension	????????????? Check
24	Page file size	For best results, pages should be under 100K. Files smaller than 40K are preferred. The reason for this is that larger pages require more search engine resources and search engines prefer to crawl pages that take as little time as possible.	+
25	Hyphens in URL	Hyphens are the preferred method of separating words in a URL. For best results only one or two should be used. If there are more than four or more, search engines think it looks like spam.	+
26	Freshness of pages	Google patent. Google and other search engines like content on pages to change frequently over time. Pages that have fresh content get placed higher than those that remain the same.	+
27	Freshness of overall content	This is a measure of the ratio between fresh content and old content. The more new pages/content the better.	+
28	Freshness of links	Google patent. For highly trusted sites this is a good thing, but for new sites and low trust sites it's a bad thing.	+
29	Frequency of updates	The more frequently pages are updated, the more frequently the pages will get spidered by the search engine. The more content gets spidered, the newer the content will be in the search engines cache.	+
30	Page theming	Do pages on the entire web site or web site sections exhibit a consistent theme? Are there a lot of pages within a section that have this theme? If there are more pages with content on a consistent topic those pages will rank better when searches are made for that topic.	+
31	Keyword stemming	For example, stem, stems, stemmed, stemmer, stemming, stemmist, and stemification.	+
32	Semantics	Synonyms and related terms are beneficial.	+
33	URL length	Try to keep URL length short. For best results use less than 100 characters.	+
34	Site size	Google and other search engine usually prefer content from larger web sites. Exceptions to this would be web sites with computer generated pages.	+
35	Site age	Google patent. Old sites are considered more trustworthy than newer sites.	+
36	Age of page vs. age of site	Newer pages on older sites will get faster recognition than newer pages on newer sites.	+
37	Text presented in graphics form	Pages that only have text presented in graphic form do not perform well in search results. Most of the time they don't even get indexed.	-
38	Affiliate sites	Sites with affiliate content are treated negativly by search engines. The content on affiliate sites is usually identical with very little unique content.	-
39	Over optimization penalty (OOP)	Penalty for over-compliance with generally accepted optimization practices. Also includes things like the keyword to content ratio being to high and over use of H1 tags.	-
40	Links to low trust/banned sites	Check Google's status on all sites you link to. Not only when the link is first made, but also periodically. Remove all links to web sites that have lost good status with Google.	-
41	Redirect thru refresh meta tags	Refresh meta tags are generally considered negatively by search engines. When ever possible there use should be avioded.
42	Banned/bad words	Do not use words search engines consider bad.
43	Poison words	Some words are used frequently in spam and poor content. For example, having the word "Click here" and "Links to" in content could make the page place lower. Do not use phrases that are associated with spamming (Google patent).
44	Over linking between sites	Excessive linking between a few sites, especially between sites from the same web host/similar IP addresses, is viewed negativly by most search engines. Search engines consider this type of linking an attempt to trick the search engine. According to Matt Cutts this doesn't apply to a small number of sites.
45	Copying copyright protected imagry and text from other domains	If reported, Google will give strong penalties.
46	Keyword stuffing threshold	Excessive keyword repetition in body and various tags will result in demotion.
47	Keyword dilution	Including to many unrelated terms in your content reduce the strength of your content theme. The topic should focus on specific keywords/phrases and not include unrelated information.
48	Consistency in page edits	Google patent. When page content is changed, does it contain information about the old topic? If the theme changes frequently, Google may reduce it's SERP.
49	Changing content to often	Google patent. Changing content is usually a good thing, but if it is changed to often it can be a bad thing. Changes should be done in a consistent manner. If Google thinks the change is done only to improve SERP, the content will be penalized.
50	Anchor tag changes	Anchor tags shouldn't be changed frequently.
51	Dynamic pages	Dynamic pages aren't search engine friendly. Search engines do better when there are only a few variables. For best results, pages should have at least some hard coded links and no more than 2 or 3 variables.
52	To much Javascript	Search engines don't like Javascript. If Javascript is used, it should be called from an external file.
53	Flash	Search engines have a hard time indexing flash. If it is important for a page to perform well in search results, it is better to have HTML content. If flash is needed, provide an HTML alternative.
54	Frames	Spider bots have trouble indexing frames.
55	"No index" tag	This tag is used to keep the search engine from indexing a page. Do not use for pages that you want the search engine to index.
56	Single pixel links	Creating a single pixel link is seen as an attempt to hide a link. Google advises against any attempts to hide content or links.
57	Invisible (cloaking) text	Invisible text is text that is intentionally hidden from view. This could be done in a variety of ways, including making the text color the same color as the background. Cloaked text can't be seen by web site visitors, but it can be seen spiders. Since this is seen as an attempt to manipulate SERP, this is penalized by search engines.
58	Gateway/doorway pages	??????????????
59	Duplicate content	Google doesn't penalize for this, but it will only display one version of the content in search results. Usually the oldest content is chosen when ranking results.

Top Ten Fun Recycling Project Ideas

Recommendation Report Format / Template / Outline

FRONT MATTER

Letter of Transmittal

Explain the purpose and content of the report

Precedes the title page

Acknowledge those who helped with the report

Highlights parts of the report that may be of interest

Talk about any problems

Make observations

Cover

Purpose is to protect the report
Contains the title, writer’s name(s), date of creation, company name and/or logo

Title Page

Contains the document title
Author(s)
Intended readers/recipients

Date of documentation creation
The title should describe the contents of the document very clearly and therefore, it should be as informative as possible.

Abstract

Condensed version of the writing that highlights the major points covered

Concisely describes the content and scope of the writing

Reviews the contents in an abbreviated form

Abstracts can be descriptive or informative

Descriptive Abstract: Provides purpose, methods, and scope. Does not provide results,
conclusions, recommendations. Introduces the subject to the readers. This
section should be very brief – usually less than 100 words

Informative Abstract: Communicate specific information from the report including the
purpose, methods, scope, results, conclusions, and recommendations. This
section lets a reader decide if they want to read more of the report and
is usually under 250 words.

Executive Summary

The section is similar to an abstract. It reviews the essential elements of
the report including the subject, purpose, scope, methods, conclusion, and
recommendations.

Gives a decision maker enough information to make a choice.

An executive summary is usually about 10% of the total length of the report.

Table of Contents

This section lists the headings and the page numbers of the sections that
correspond to those sections.

The reader uses this section to find part of the report that are of interest
to them.

List of Illustrations

This section lists the documents illustrations along with the page numbers on
which they can be found.

There are usually two categories, figures and tables.

BODY

Introduction

The introduction talks about the subject, purpose, organization and scope.

Discuss why the report was written and what benefit it will provide the
organization.

Show the major sections of the report and present the order in which they will
be discussed.

Define the scope and limitations of the document.

Methods Section

Discuss what methods were used to obtain the information for the report and the
parameters in which it was obtained.

Results Section

Note the key data that was obtained and give a detailed analysis of the data.

Should be clearly organized and objective.

Conclusion

Provide an interpretation of the data presented in the body of the report.

All conclusions should be built upon data that was presented in the body of
the report. New information should not be introduced.

Recommendations

This section should contain a recommendation based upon the information
presented in the conclusion of the report.

BACK MATTER

Glossary

List the key terms used in the document.

List of Symbols

Symbols and abbreviation

Appendices

Could be a variety of material that helps the reader understand the report
better.

Reference List

List of sources.

Index

Similar to the table of contents but with more detail.

Usually for long reports.

32 Best Outdoor Advertising Advertisements

Some of these ads are kinda hard to see small so click to enlarge:)

Outdoor Advertisement # 1
This is a pretty cool ad for six flags amusement parks. It features an outdoor billboard type ad that is shaped like a sled.

Outdoor Advertisement # 2
This outdoor ad is in a bus stop. It's an anti smoking ad that has glass lungs filled with cigarette butts.

Outdoor Advertisement #3
Lung shaped cigarette tray. I'm not sure if it's an outdoor advertisement or not, but it's a pretty creative ad, outdoor or not.

Outdoor Advertisement # 4

I've seen quite a few of these type of outdoor anti smoking ads, but they are quite clever. They are quite hard to miss, so they definetly cut through the clutter.

Outdoor Advertisement # 5

I'm assuming the sign in this outdoor ad says "Stop". That would be funny if the town had all there stop signs looking like this.

Best Outdoor Advertisement # 6
I'm not sure how big this outdoor ad is, but it seems like a lot of tar. Do they mean just the top amount? Usually pavement is pretty thick... So, IDK about the tar amounts but its creative...

Best Outdoor Advertisement # 7
I'm not sure how many people will go and buy puzzles after seeing this outdoor advertisement....

Best Outdoor Advertisement # 8
I think this one is for Nike... I wonder how they are holding that ball up. It looks like a rather large object. I'm sure it's full of air, but still...

Best Outdoor Advertisement # 9

Disney outdoor ad on a building...

Best Outdoor Advertisement # 10
Fedex ad. I'm assuming they sell office supplies or something. If they don't I'm not sure what they are trying to advertise.

Best Outdoor Advertisement # 11

Nestle ad... even the birds like it...

Best Outdoor Advertisement # 12

I think I posted this outdoor ad in another section of this site, but it was awhile ago, soenjoy again.

Best Outdoor Advertisement # 13
Swwweeeeetttt billboard ad that features an actual car hanging from a sign...

Best Outdoor Advertisement # 14
From up here, I can see BMW of Bridgeport...

Best Outdoor Advertisement # 15
KillBill advertisement... I love how they continued the advertisement off of the building onto the sidewalk, car, and the road. What city would let a company do that???

Best Outdoor Advertisement # 16

I guess a few people must look up at buildings or something... Kinda looks like a tall building...

Best Outdoor Advertisement # 17
Clever lego advertisment on a crane...

Best Outdoor Advertisement # 18

Cannon ad that features a camera like model. It looks like the other pillar things on the road...

Best Outdoor Advertisement # 19

Mcdonalds outdoor ad on a bus stop... cool enough I guess...

Best Outdoor Advertisement # 20
I love this billboard ad for Bic razors. It kinda looks like it's hard to figure out for what company it's for. the cut grass looks pretty rough... About as rough as the job Bic's do for shaving... At least it's not false advertising.

Best Outdoor Advertisement # 21

Woodland shoes ad.

Best Outdoor Advertisement # 22
Coca cola bus advertisement. Not all that great in my humble opinion, but whateva!

Best Outdoor Advertisement # 23

Coke bottle on a building...

Best Outdoor Advertisement # 24

Another coke bottle on a building outdoor ad.

Best Outdoor Advertisement # 25

Not sure if this outdoor and if it's even an ad... It may be more like a decoration or something.

Best Outdoor Advertisement # 26

Fabulous!

Best Outdoor Advertisement # 27

Semi truck with a bottle cap poking out... It's kind hard to tell if the rest of the bottle is sticking out in the ad or not.

Best Outdoor Advertisement # 28
haha... someone loves coke...

Best Outdoor Advertisement # 29
Not sure what the ad is for. Pretty cool though.

Best Outdoor Advertisement # 30

Don't Speed ad featuring a guy behind bars...

Best Outdoor Advertisement # 31

Dental ad of some sort...

Best Outdoor Advertisement # 32

I can't figure out what the ad is for... I like the idea though...

Top 5 Online Ad Mistakes

# 1
Refuse to Pull Failing Campaigns: Some people get so stubborn and convince themselves that a campaign should be successful even when it proves not to be. Instead of shutting down campaigns that are not profitable, they forge ahead only to lose more money. Don't let this be you. If you have given a campaign ample time and it is not making you money, don't be afraid to pull it.

# 2

Don't Track Your Advertising Efforts: Not tracking your advertising efforts can really be a hindrance to your online success. If you fail to track where you are advertising or what pay-per-click words you are using, you won't know what is working and what is not. Therefore, it is very important that you don't get lazy on this step. Be sure to track all of your ads.

# 3

Don't Test Your Landing Pages: Not taking the time to test your landing pages can also be a big mistake. Periodically create a new landing page and see if it makes you more sales. Keep the former ones and if you find that your newest efforts are performing more poorly then the former ones, pull them and replace them with the ones that were doing well.

# 4

Don't Test Your Ads: Not testing your ads can cost you money. Google offers a really easy way to track your advertise your ads. They allow you to create 3 ads which they will take turns showing. You will be able to see which ones are converting the most visitors. Eventually, you will want to get rid of the poor performing ads and improve on the best ones. If you don't test your ads, you may be leaving money in the pockets of online visitors.

# 5

Refuse to Do The Ground Work: Before you start advertising your business online, it is vitally important that you do the basics. This includes determining if people are interested in your niche and specific product, what you competition looks like, your marketing budget, expertise and what the barriers to entry are. If you can figure out these things before you begin advertising, you will find yourself in a much better place and will be able to navigate the online marketing waters much easier.

Top 10 Title Tag SEO Mistakes

Here are the top 10 mistakes people make when writing the title tags but first I have attached a screenshot to show you what exactly a title tag is and where it shows up….
Mistake #1: Using the Company Name in the title tag - I honestly don’t understand the relevance. If some one is searching for your company on the internet then they will enter your company name in the search engine. This will lead them to your company website whether you use it in your title tag or not (assuming that you mention your company name on your company website - I don’t see why anyone wouldn’t mention the company name on a company website).
So using company name in your title tag is a waste of real estate.
Mistake #2: Not using Keywords in the title tag - Use the keywords that you have assigned for that page. If your keyword is ‘baby bath toys’, make sure you use that exact phrase in your title tag.

Mistake #3: Placing the most important keywords in the end of the title tag - Don’t do this…Use up to three keywords in a title tag and place them in the order of importance. Place the most important keyword at the beginning of the title tag.

Mistake #4: Stuffing with too many keywords - Use only a maximum of 80 characters in your title tag - Don’t stuff it with too many words.

Mistake #5: Not using one - This is probably the worst mistake. Don’t ever leave your title tag blank. This is one of the most important pieces of information you are giving to the search engines. All the search engine algorithms use this tag to determine the rankings.

Mistake #6: Not related to content - Don’t try to fool the search engines. Search engines compare the title tag with the content on your page. If they are not related your rankings will be affected. Also by using an irrelevant title tag you are annoying the visitors to your site. They come into your site hoping to find information related to your title tag and they find information totally unrelated to what they come in for - Not a good experience.

Mistake #7: Not enticing to eye - Use upper case and lower case letters appropriately. A very bad example of not using the proper case letters would be - example ‘Xyz cOmPutErs’. First impressions do count.

Mistake #8: Having same title tag on every page - Every page on your site is unique and you have to treat it as such. Every page should have its own keywords and hence every page should have its own unique title tag.

Mistake #9: Using the same title for a post and a page - For your blog keep the title of a post and the title of the page different. The blog title cannot always make a good page title.

Mistake #10: Not devoting time to writing a proper title tag - Titles give the first impressions about your site. You can have the best site but if you don’t have a good and captivating title then people will not click on it…

Print Ad Archive : Ads 73 thru 79

Print Ad Archive 1

Print Ad Archive : Ad 73

This may be one of the most creative print ads in this print ad archive. It's for sony's product "Bravia" and it's advertising it's vibrant colors.

Print Ad Archive : Ad 74

This is a very creative 3d advertisment. "If you really want to touch someone," the ad says, "send a letter." Not many better ways of getting the message across.

Print Ad Archive : Ad 75

Ad Archive : Ad 76

These two ads are promoting adoption. It's hard to read on ads this small, but if you enlarge the photo you will see that is says, "Adopt: You will recieve more than you can ever give!"