#1: Easy Navigation
The most important thing that a high impact website must be is easily navigated. When a visitor comes to your site it should be easy for them to find what they are looking for. When you speak to the designer make sure that they understand how important this is to you. Visitors are likely to leave your site if they are unable to find what they need quickly and easily.
#2: Contact Information
Your contact information should be in a very prominent location on your business website. A visitor should know who you are and what you do immediately when they land on your high impact homepage. You will be creating the impression of a solid and reputable businessperson when you list information that allows a visitor to contact you with their questions.
# 3: Business Name and Logo
Your business name and logo should be the first thing that a visitor sees when they are on your high impact business website. A business name and logo are one of the things that can keep you in the mind of your visitors even after they leave the site. This is important, as more and more people are comparison-shopping on the Internet. When a great number of sites are visited during this process it can be difficult to remember all the sites that you visited. As the owner of a high impact business website you should do what you can to make your name and logo as memorable as possible.
# 4: Make a site that loads quickly
A high impact website should also load quickly for a visitor to your site. Make sure that your site loads in a few seconds. Web surfers will not wait around for anything that takes longer than that. If your site has a lot of graphics and video it will slow the whole thing down. Make sure that your web designer tests the site on a number of platforms before they are finished. All web surfers are not connecting at the same speed.
#5: Make good website content
Don't forget the content on your site. It is very important that you provide your visitors with useful information when they go to your high impact website. You should have content that is interesting as well as useful so that you can keep them on your high impact site long enough to make a decision to purchase. If you have a good quality product as well as interesting content, you should have no problem attracting loyal visitors to your website.