If you own a company such as a quick lube, think about offering your customers free food and drink. I've seen a few placing doing this, but they were kinda pathetic attempts. A little water container in the corner for example. Or maybe four day old coffee. Umm... yeah... that just ain't going to help ya. Try something good. Try donuts and GOOD coffee. Muffins, you know stuff like that. If people like what you have, they'll enjoy their stay. And ofcourse when they need a service done again, will they go to the business across the street that doesn't offer anything or will they go to you? YOU. and they'll probably tell their friends, who will tell their friends, and so on and so forth.
Like I said, make it good. Don't be cheap and just get a bunch of old junk.
As Seth Godin says, BE REMARKABLE!!
Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing
Showing posts with label best marketing ideas. Show all posts
Showing posts with label best marketing ideas. Show all posts
Advertise Your Business By Wallpapering Your Waiting Room
I was looking at a house recently that had some interesting designs incorporated. One of the designs gave me a marketing idea (yeah, I'm always thinking marketing). When I went down into the basement, they had a room that was "wallpapered" with newspaper clippings. I know, you are probably thinking that something like that would be pretty darn ugly, but the way they did it was actually pretty nice. I wont go into how it was designed a whole lot, but it kinda had a rustic western look with part of the walls being covered with the newspaper clippings and part with rustic paneling (probably out of a old barn).
Anyways I'll stop with that before you think I'm half crazy. I still have to get in the other half about how this can be used for marketing, and here goes.
Make your waiting area kinda rustic (as long as it is fitting with your business, that is) and instead of all just newspaper clippings, paste up notes from your customers awards, testimonial notes, thank you notes, photos, and some newspaper clippings of community events you've been a part of. It depends on how you would design it, but everything could be black and white or everything could be full color or both. Be creative and let your mind wonder.
This type of wallpaper would serve several purposes including having a uniquely designed waiting room, informing customers about a variety of things, and keeping your customers "entertained" while they are waiting.
Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing
Anyways I'll stop with that before you think I'm half crazy. I still have to get in the other half about how this can be used for marketing, and here goes.
Make your waiting area kinda rustic (as long as it is fitting with your business, that is) and instead of all just newspaper clippings, paste up notes from your customers awards, testimonial notes, thank you notes, photos, and some newspaper clippings of community events you've been a part of. It depends on how you would design it, but everything could be black and white or everything could be full color or both. Be creative and let your mind wonder.
This type of wallpaper would serve several purposes including having a uniquely designed waiting room, informing customers about a variety of things, and keeping your customers "entertained" while they are waiting.
Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing
Bathroom Marketing | The Importance of Keeping Your Bathrooms Clean
There are few things that turn me off more than a disgusting bathroom. You know the type. "Stuff" all over the floors, dirty(to put in polite terms) toilets, no toilet paper or towels and a mirror that looks more like something out of an alien war zone. Once you've been in one's like that, it's hard to forget. I wonder how many customers businesses lose over this issue? Maybe it's better I don't know...
So my advice, is take the extra effort to keep things looking nice. Keep things clean, well stocked, smelling great(air freshener doesn't cost that much) and the garbage cans emptied. Add a little decoration and try and get some music playing in there. Put interesting things on the walls.
You do that and I'll come the extra mile to your store instead of the one down the road. I'm pretty sure I wont be the only one.
Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing
So my advice, is take the extra effort to keep things looking nice. Keep things clean, well stocked, smelling great(air freshener doesn't cost that much) and the garbage cans emptied. Add a little decoration and try and get some music playing in there. Put interesting things on the walls.
You do that and I'll come the extra mile to your store instead of the one down the road. I'm pretty sure I wont be the only one.
Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing
Unique Way to Guarantee Your Product / Service
How many times have you heard the phrase 100% satisfaction guaranteed? 100 times? Or maybe 100 times a 100. Maybe you’ve stopped noticing when you see it because it’s done so often. It’s pretty much pointless to even try to use that as an incentive towards making a purchase. 100% satisfaction guaranteed is SOO last decade.
If you want to do a guarantee, why not find a creative way of presenting it? Do what everyone else isn’t doing. Think outside the box for a change and try something no one else has tried. Of course it depends on you product and company, so I can’t tell you what exactly to use, but I can give you an example of something. If you are a coffee shop for example you could have a guarantee that goes something like this:
Hated your drink? Then here’s something to get buzzed about, we have a “Like it, or get your money back and a free double shot espresso guarantee.”
I don’t know about you, but I think that would get noticed at least a few more times than the same old, same old, “100%” line.
Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing
If you want to do a guarantee, why not find a creative way of presenting it? Do what everyone else isn’t doing. Think outside the box for a change and try something no one else has tried. Of course it depends on you product and company, so I can’t tell you what exactly to use, but I can give you an example of something. If you are a coffee shop for example you could have a guarantee that goes something like this:
Hated your drink? Then here’s something to get buzzed about, we have a “Like it, or get your money back and a free double shot espresso guarantee.”
I don’t know about you, but I think that would get noticed at least a few more times than the same old, same old, “100%” line.
Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing
Vinyl Wrapped Car Creative Advertising Idea
Put advertisements on your car and then park your car in an area with high visibility.
I was driving through a town recently and I saw a very good example of something like this being done. What I saw was a decent sized truck (about the size on an average U-Haul truck) parked in a parking lot along side a busy road. The truck had a huge picture of a tiger on it with the message “Think Big.” When I got closer I could see another line saying, “The Hamlin Print Company – Helping you get your message seen.”
Some towns have restrictions on the size of sings you can put out by the road, if your town doesn’t have any restrictions on were cars with advertisements can be parked, then this might be a good way of getting around that restriction. The truck doesn’t even have to cost you all that much, because it doesn’t really have to be in working order. The part that might cost you more is having the truck wrapped and having the design created. But you have to think of it in terms of 1.) effectiveness, and 2.) long term savings. If you are creative and come up with something that cuts through the clutter your return on investment should be pretty good. Also, with a truck like this, you can move it around to different locations, which expands your reach. You’d probably want to keep in one spot just long enough for most of the people to see it a few times and then move the truck to another location. Doing this will reduce the perceptual blocking that is liking to occur after a week or two. The long term savings comes in when you take into account that the signage on your vehicle can be put to use for a longer period of time.
Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing
I was driving through a town recently and I saw a very good example of something like this being done. What I saw was a decent sized truck (about the size on an average U-Haul truck) parked in a parking lot along side a busy road. The truck had a huge picture of a tiger on it with the message “Think Big.” When I got closer I could see another line saying, “The Hamlin Print Company – Helping you get your message seen.”
Some towns have restrictions on the size of sings you can put out by the road, if your town doesn’t have any restrictions on were cars with advertisements can be parked, then this might be a good way of getting around that restriction. The truck doesn’t even have to cost you all that much, because it doesn’t really have to be in working order. The part that might cost you more is having the truck wrapped and having the design created. But you have to think of it in terms of 1.) effectiveness, and 2.) long term savings. If you are creative and come up with something that cuts through the clutter your return on investment should be pretty good. Also, with a truck like this, you can move it around to different locations, which expands your reach. You’d probably want to keep in one spot just long enough for most of the people to see it a few times and then move the truck to another location. Doing this will reduce the perceptual blocking that is liking to occur after a week or two. The long term savings comes in when you take into account that the signage on your vehicle can be put to use for a longer period of time.
Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing
Internet Marketing Strategy - Website Strategies
In the below video, Tim Berry, MD, talks about the importance of having an internet marketing strategy. I’m going to type out what he says for those of you who have slow internet connections.
Having a marketing strategy is one of the most important concepts that you need to grasp before you begin your online marketing career or before you begin online marketing for whatever business you have, including network marketing. The concept that we’re going to cover is the difference between strategy versus tactics. And I want to tell you, it took me several years to really grasp this. It was actually several years before I first about the difference and once I found out about it, it changed my career online forever because it became more efficient and more effective in everything I was doing. The reason most businesses fail online – especially online – is that the business owner doesn’t know the difference between a business strategy and a tactic.
We’re going to talk about those differences so that you can understand the importance of developing a good strategy. Number one, it’s going to save you a lot of money. It’s going to save you a lot of time, which is the most important thing. A good strategy allows small businesses – especially home businesses – to more effectively utilize their limited resources. I mean let’s face it, we’re not billion dollar companies. We don’t have unlimited supply of experts out there that we can go to for help. So we’ve got to have a good solid foundation before we start implementing various tactics and tools. And finally, developing a good strategy forces you to think more about your purpose and commit to a solid game plan. And that’s the key. I think sometimes we get swept away in this online marketing world with all these fancy new tools and the new software out, and we forget about our main purpose and our objective about what we are trying to accomplish.
So as long as you have that marketing strategy lined out it’s going to keep you from veering off course and getting distracted. Having an Internet marketing strategy is going to allow you to decide which tactics are congruent with your overall plan so that you can utilize them to achieve whatever results or whatever goals you want to achieve. Having just a handful of tactics without that strategy will almost certainly lead to failure. Plus it’s a big waste of time as I already mentioned. I call it pinball marketing. When you start working online you are going to start getting e-mails from different experts and e-mails about the experts that they are endorsing. You are going to get to see all these great tools and the more you research them you are going to realize that you need some other tools and other tactics and other e-books and information products. And before you know it, you are jumping all over the place. You spent a fortune. You haven’t done one single thing that’s congruent with your overall business plan. And like I said it ends up being a big waste of money. You get a lot of doubt, you get depressed, and you give up. I mean you can really kill your business just by getting swept away in all that. So, having that strategy lined out first and understanding your purpose is critical before you start implementing any tactics.
The difference between strategy and tactics is number one, strategy is a longer term plan, whereas tactics are shorter term actions that utilize tools, tactics, resources and services. I say that strategy requires commitment, whereas tactics require testing, tracking and tweaking. They require a little more day to day work, whereas the strategy is your commitment over the long hall. Over a period of time. Perhaps a year. Strategy is your roadmap for your overall plan. Whereas, a tactic is a vehicle for the trip. So those are just some analogies that I like to use.
I heard a great marketer, Steven Pierce, once say, “An acorn does not necessarily equal an oak tree. It’s certainly necessary, but it’s not sufficient. There are a lot of other things that go into it, including sunlight, rain, soil, minerals and different things.” But, unfortunately, in the online marketing world, most marketers think acorns. They are looking for acorns to keep planting acorns and thinking that they will have some miracle result. But they need to be thinking the oak tree. They’ve got to think the whole tree, and that’s the business strategy. So I hope that makes a little more sense to you now. You need to be aware of this and you need to develop a strategy ASAP or you are going to be wasting money and time every single day from here on out. When I work with students and businesses, I will not work with people who do not have that strategy. And that goes for all types of marketing. I hope this has been helpful and I hope it makes a lot of sense. Go make that plan!
Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing
Internet Marketing Strategy: Important Concept to Grasp
Having a marketing strategy is one of the most important concepts that you need to grasp before you begin your online marketing career or before you begin online marketing for whatever business you have, including network marketing. The concept that we’re going to cover is the difference between strategy versus tactics. And I want to tell you, it took me several years to really grasp this. It was actually several years before I first about the difference and once I found out about it, it changed my career online forever because it became more efficient and more effective in everything I was doing. The reason most businesses fail online – especially online – is that the business owner doesn’t know the difference between a business strategy and a tactic.
Internet Marketing Strategy: Business Strategy VS Tactic
We’re going to talk about those differences so that you can understand the importance of developing a good strategy. Number one, it’s going to save you a lot of money. It’s going to save you a lot of time, which is the most important thing. A good strategy allows small businesses – especially home businesses – to more effectively utilize their limited resources. I mean let’s face it, we’re not billion dollar companies. We don’t have unlimited supply of experts out there that we can go to for help. So we’ve got to have a good solid foundation before we start implementing various tactics and tools. And finally, developing a good strategy forces you to think more about your purpose and commit to a solid game plan. And that’s the key. I think sometimes we get swept away in this online marketing world with all these fancy new tools and the new software out, and we forget about our main purpose and our objective about what we are trying to accomplish.
Internet Marketing Strategy: Keeps you focused
So as long as you have that marketing strategy lined out it’s going to keep you from veering off course and getting distracted. Having an Internet marketing strategy is going to allow you to decide which tactics are congruent with your overall plan so that you can utilize them to achieve whatever results or whatever goals you want to achieve. Having just a handful of tactics without that strategy will almost certainly lead to failure. Plus it’s a big waste of time as I already mentioned. I call it pinball marketing. When you start working online you are going to start getting e-mails from different experts and e-mails about the experts that they are endorsing. You are going to get to see all these great tools and the more you research them you are going to realize that you need some other tools and other tactics and other e-books and information products. And before you know it, you are jumping all over the place. You spent a fortune. You haven’t done one single thing that’s congruent with your overall business plan. And like I said it ends up being a big waste of money. You get a lot of doubt, you get depressed, and you give up. I mean you can really kill your business just by getting swept away in all that. So, having that strategy lined out first and understanding your purpose is critical before you start implementing any tactics.
Internet Marketing Strategy: Short Term and Long Term
The difference between strategy and tactics is number one, strategy is a longer term plan, whereas tactics are shorter term actions that utilize tools, tactics, resources and services. I say that strategy requires commitment, whereas tactics require testing, tracking and tweaking. They require a little more day to day work, whereas the strategy is your commitment over the long hall. Over a period of time. Perhaps a year. Strategy is your roadmap for your overall plan. Whereas, a tactic is a vehicle for the trip. So those are just some analogies that I like to use.
Internet Marketing Strategy: Very Important
I heard a great marketer, Steven Pierce, once say, “An acorn does not necessarily equal an oak tree. It’s certainly necessary, but it’s not sufficient. There are a lot of other things that go into it, including sunlight, rain, soil, minerals and different things.” But, unfortunately, in the online marketing world, most marketers think acorns. They are looking for acorns to keep planting acorns and thinking that they will have some miracle result. But they need to be thinking the oak tree. They’ve got to think the whole tree, and that’s the business strategy. So I hope that makes a little more sense to you now. You need to be aware of this and you need to develop a strategy ASAP or you are going to be wasting money and time every single day from here on out. When I work with students and businesses, I will not work with people who do not have that strategy. And that goes for all types of marketing. I hope this has been helpful and I hope it makes a lot of sense. Go make that plan!
Hope you enjoyed the Internet Marketing Strategy / Website Strategies blog entry and video. Feel Free to comment
Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing
Diffusion Process: Steps For Increasing Product Sales
The process by which an innovation is adopted though out the marketplace is known as the diffusion process. In terms of marketing communications, diffusion is the progression through which a new product goes through as it is adopted a growing number of consumers. This diffusion process is affected by a number of different factors. In theory the process would eventually spread the adoption process through out a target market, but in the real world this doesn’t happen because of a variety of factors. These factors include, but are definitely not limited to unsuitable communication strategies and to competitions marketing efforts.
Consumers vary in the way they respond to and adopt new product innovations. Some individual want to get the newest products with the new features as soon as possible. These people are known as the innovators. Then there are the early adopters, the early majority, the late majority, and the laggards. I wont go into to detail about what each of these are because it is kind of self explanatory.
To create an effective diffusion process it is usually necessary to accomplish the following objectives:
1. Generate rapid early adoption by the innovators and the early adopters.
2. Once the innovators and the early adopters have taken the bait,
focus of creating rapid acceleration to reach the early majority.
3. Reach the late adopters and the laggards to have maximum
penetration in the target market.
4. And lastly, try to sell as much as possible while the target market
still has interest in innovation.
Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing
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