Create a collection of advertisements. Collect them from everywhere. Newspapers, magazines, postcards, and others. Although a lot of these advertisements are probably junk (not as far as junk mail, but as far as marketing quality), there are probably some of them that you can get ideas from. The more you have, the more you will be able to better determine which types of designs and marcom messages "stick out" amongst the rest. If you likes parts of a variety of ads maybe you can put the different idea parts together to create one great, effective idea. For example, you might like the design of one postcard's title, the photo layout in another, and the coloration in another. Don't copy them exactly ofcourse, but ya know, similar;)
Have a great idea? Or more to ad to this? Please comment and share with readers all around the world.
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Showing posts with label advertisements. Show all posts
Showing posts with label advertisements. Show all posts
Give Your Customers Free Food & Drink While They Wait
If you own a company such as a quick lube, think about offering your customers free food and drink. I've seen a few placing doing this, but they were kinda pathetic attempts. A little water container in the corner for example. Or maybe four day old coffee. Umm... yeah... that just ain't going to help ya. Try something good. Try donuts and GOOD coffee. Muffins, you know stuff like that. If people like what you have, they'll enjoy their stay. And ofcourse when they need a service done again, will they go to the business across the street that doesn't offer anything or will they go to you? YOU. and they'll probably tell their friends, who will tell their friends, and so on and so forth.
Like I said, make it good. Don't be cheap and just get a bunch of old junk.
As Seth Godin says, BE REMARKABLE!!
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Like I said, make it good. Don't be cheap and just get a bunch of old junk.
As Seth Godin says, BE REMARKABLE!!
Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing
Weber's Law: Just Noticeable Difference: Differential Threshold
The differential threshold
The minimal difference that can be detected between two similar stimuli is called the differential threshold, or the just noticeable difference (the j.n.d.). A nineteenth-century German scientist named Ernst Weber discovered that the j.n.d. between two stimuli was not an absolute amount, but an amount relative to the intensity of the first stimulus. Weber’s law, as it has come to be known, states that the stronger the initial stimulus, the greater the additional intensity needed for the second stimulus to be perceived as different. For example, if the price of a half gallon container of premium squeezed orange juice is $5.50, most consumers will probably not notice an increase in 25 cents, and it may take an increase of 50 cents or more before a differencial in price would be noticed. However, a 50 cent increase in the price of gasoline would be noticed very quickly by consumers because it is a significant percentage of the initial cost of gasoline.
According to Weber’s law, an additional level of stimulus equivalent to the j.n.d. must be added for the majority of people to perceive a difference between the resulting stimulus and the initial stimulus. Read the articles listed below in the order that they appear for more information.
This is from the book "Consumer Behavior." It's by Leon G. Schiffman and Leslie Lazar Kanuk. If you want to really know in depth information about consumer behavior, get the book.
Need an online marketing service? Graphic or Website design? Shopping carts? Printing? Visit my website (www.josephkolb.info) or e-mail me (joe@josephkolb.info).
The minimal difference that can be detected between two similar stimuli is called the differential threshold, or the just noticeable difference (the j.n.d.). A nineteenth-century German scientist named Ernst Weber discovered that the j.n.d. between two stimuli was not an absolute amount, but an amount relative to the intensity of the first stimulus. Weber’s law, as it has come to be known, states that the stronger the initial stimulus, the greater the additional intensity needed for the second stimulus to be perceived as different. For example, if the price of a half gallon container of premium squeezed orange juice is $5.50, most consumers will probably not notice an increase in 25 cents, and it may take an increase of 50 cents or more before a differencial in price would be noticed. However, a 50 cent increase in the price of gasoline would be noticed very quickly by consumers because it is a significant percentage of the initial cost of gasoline.
According to Weber’s law, an additional level of stimulus equivalent to the j.n.d. must be added for the majority of people to perceive a difference between the resulting stimulus and the initial stimulus. Read the articles listed below in the order that they appear for more information.
This is from the book "Consumer Behavior." It's by Leon G. Schiffman and Leslie Lazar Kanuk. If you want to really know in depth information about consumer behavior, get the book.
Articles Related to Above Topic. Read in Order.
Definition of Perception. Relevance to Marketers and Advertisers
Element of Perception: Sensation: Response to Stimuli
Absolute Threshold of Sensation: Adaption to Advertising: Getting Used To Something
Sensory Adaption: Changing Advertising Campaigns To Reduce
Weber's Law: Just Noticeable Difference: Differential Threshold
Need an online marketing service? Graphic or Website design? Shopping carts? Printing? Visit my website (www.josephkolb.info) or e-mail me (joe@josephkolb.info).
Sensory Adaption: Changing Advertising Campaigns To Reduce
Sensory Adaption
Sensory adaptation is a problem that concerns many advertisers, which is why they try to change their advertising campaigns regularly. They are concerned that consumers will get so used to their current print ads and TV commercials that they will no longer “see” them; that is, the ads will no longer provide sufficient sensory input to be noted.
In an effort to cut through the advertising clutter and ensure that consumers note their ads, some marketers try to increase sensory input. For example, Apple Computer once bought all the advertising space in an issue of Newsweek magazine to ensure that readers would note its ads. From time to time, various advertisers have taken all of the bus cards on certain bus routes to advertise their products, ensuring that wherever a rider sits, he or she will be exposed to that ad. Other advertisers try to attract attention by decreasing sensory input. For example, some print ads include a lot of empty space in order to accentuate the brand name or product illustration, and some TV ads use silence, the absence of audio sound, to generate attention.
Some marketers seek unusual or technological media in which to place their advertisements in an effort to gain attention. Examples of such media include disks placed in bathroom sinks that play commercials when activated by running water, ads embedded in the floors of supermarkets, and small monitors that display weather and news, as well as advertising, placed on elevators. Researchers have reported that the use of ambient scent in a retail environment enhances the shopping experience for many consumers and makes the time they spend examining merchandise, waiting in line, and waiting for help seem shorter than it actually is. Some marketers have invested in the development of specially engineered scents to enhance their products and entice consumers to buy. Marketers try to form stronger bonds with young, design-oriented consumers and brands, using the store image itself to give “dimension” to their brands, and present them as “cool.” For example, in one store selling sports footwear, the shoes are integrated into a huge sound system in the shape of a wall; in another store selling advertised high definition TVs, the screens show art inside the store. Read the articles in order below for complete information on this topic.
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Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing
Sensory adaptation is a problem that concerns many advertisers, which is why they try to change their advertising campaigns regularly. They are concerned that consumers will get so used to their current print ads and TV commercials that they will no longer “see” them; that is, the ads will no longer provide sufficient sensory input to be noted.
In an effort to cut through the advertising clutter and ensure that consumers note their ads, some marketers try to increase sensory input. For example, Apple Computer once bought all the advertising space in an issue of Newsweek magazine to ensure that readers would note its ads. From time to time, various advertisers have taken all of the bus cards on certain bus routes to advertise their products, ensuring that wherever a rider sits, he or she will be exposed to that ad. Other advertisers try to attract attention by decreasing sensory input. For example, some print ads include a lot of empty space in order to accentuate the brand name or product illustration, and some TV ads use silence, the absence of audio sound, to generate attention.
Some marketers seek unusual or technological media in which to place their advertisements in an effort to gain attention. Examples of such media include disks placed in bathroom sinks that play commercials when activated by running water, ads embedded in the floors of supermarkets, and small monitors that display weather and news, as well as advertising, placed on elevators. Researchers have reported that the use of ambient scent in a retail environment enhances the shopping experience for many consumers and makes the time they spend examining merchandise, waiting in line, and waiting for help seem shorter than it actually is. Some marketers have invested in the development of specially engineered scents to enhance their products and entice consumers to buy. Marketers try to form stronger bonds with young, design-oriented consumers and brands, using the store image itself to give “dimension” to their brands, and present them as “cool.” For example, in one store selling sports footwear, the shoes are integrated into a huge sound system in the shape of a wall; in another store selling advertised high definition TVs, the screens show art inside the store. Read the articles in order below for complete information on this topic.
Articles Related to Above Topic. Read in Order.
Definition of Perception. Relevance to Marketers and Advertisers
Element of Perception: Sensation: Response to Stimuli
Absolute Threshold of Sensation: Adaption to Advertising: Getting Used To Something
Sensory Adaption: Changing Advertising Campaigns To Reduce
Weber's Law: Just Noticeable Difference: Differential Threshold
Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing
Absolute Threshold of Sensation: Adaption to Advertising: Getting Used To Something
The absolute threshold
The lowest level at which an individual can experience a sensation is called the absolute threshold. The point at which a person can detect a difference between “something” and “nothing” is that person’s absolute threshold for that stimulus. To illustrate, the distance at which a driver can note a specific billboard on a highway is that individual’s absolute threshold. Two people riding together may first spot the billboard at different times; thus they appear to have different absolute thresholds. Under conditions of constant stimulation, such as driving through a “corridor” of billboards, the absolute threshold increases. In other words the senses tend to become increasingly dulled. After hours of driving through billboards, it is doubtful that any one billboard will make an impression. Hence, we often speak of “getting used to” a hot bath, a cold shower, or the bright sun. as our exposure to the stimulus increases, we notice it less. In the field of perception, the term adaptation refers specifically to “getting used to” certain sensations; that is, becoming accommodated to a certain level of stimulation. Read the article in the order below for more information on this topic.
This is from the book "Consumer Behavior." It's by Leon G. Schiffman and Leslie Lazar Kanuk. If you want to really know in depth information about consumer behavior, get the book.
Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing
The lowest level at which an individual can experience a sensation is called the absolute threshold. The point at which a person can detect a difference between “something” and “nothing” is that person’s absolute threshold for that stimulus. To illustrate, the distance at which a driver can note a specific billboard on a highway is that individual’s absolute threshold. Two people riding together may first spot the billboard at different times; thus they appear to have different absolute thresholds. Under conditions of constant stimulation, such as driving through a “corridor” of billboards, the absolute threshold increases. In other words the senses tend to become increasingly dulled. After hours of driving through billboards, it is doubtful that any one billboard will make an impression. Hence, we often speak of “getting used to” a hot bath, a cold shower, or the bright sun. as our exposure to the stimulus increases, we notice it less. In the field of perception, the term adaptation refers specifically to “getting used to” certain sensations; that is, becoming accommodated to a certain level of stimulation. Read the article in the order below for more information on this topic.
This is from the book "Consumer Behavior." It's by Leon G. Schiffman and Leslie Lazar Kanuk. If you want to really know in depth information about consumer behavior, get the book.
Articles Related to Above Topic. Read in Order.
Definition of Perception. Relevance to Marketers and Advertisers
Element of Perception: Sensation: Response to Stimuli
Absolute Threshold of Sensation: Adaption to Advertising: Getting Used To Something
Sensory Adaption: Changing Advertising Campaigns To Reduce
Weber's Law: Just Noticeable Difference: Differential Threshold
Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing
Definition of Perception. Relevance to Marketers and Advertisers
Perception is defined as the process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world. It can be described as “how we see the world around us.” Two individuals may be exposed to the same stimuli under the same apparent conditions, but how each person recognizes, selects, organizes, and interprets these stimuli is highly an individual process based on each person’s own needs, values, and expectations. The influence that each of these variables has on the perceptual process and its relevance to marketing will be explored later in this article. Read the articles listed below for the rest of the information.
This is from the book "Consumer Behavior." It's by Leon G. Schiffman and Leslie Lazar Kanuk. If you want to really know in depth information about consumer behavior, get the book.
Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing
Articles Related to Above Topic. Read in Order.
Definition of Perception. Relevance to Marketers and Advertisers
Element of Perception: Sensation: Response to Stimuli
Absolute Threshold of Sensation: Adaption to Advertising: Getting Used To Something
Sensory Adaption: Changing Advertising Campaigns To Reduce
Weber's Law: Just Noticeable Difference: Differential Threshold
This is from the book "Consumer Behavior." It's by Leon G. Schiffman and Leslie Lazar Kanuk. If you want to really know in depth information about consumer behavior, get the book.
Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing
Emotional Appeals: Fear, Humor and Abrasive Advertising Appeals
Advertising Appeals
Factual appeals, or “reason why” appeals are good when you are trying to reach well educated consumers. Emotional appeals are usually more effective in convincing less educated consumers. There are different types of emotional appeals, of which the most popular include: fear, humor, and abrasive advertising appeals.
Fear is an appeal that is used fairly often by marketers. They can be a pretty effective means of persuading a consumer if the fears created aren’t to strong. Usually, mild fears work pretty well for the right products.
Humor is an emotional appeal that is used very often by marketers. About 24 percent of all TV in the U.S.A use this type of appeal. It is usually a pretty effective tool for the right products and services. What is I mean is don’t start using humor is funeral home ads or something. It usually works the best with those members of the audience who are younger, better educated, upscale, and professional.
Abrasive Advertising
Annoying and unpleasant advertisements can be very effective. Research shows that the abrasiveness of a commercial that uses this type of appeal will wear out over time and the brand name will remain in consumers’ memories. I’m not sure how ethical this type of appeal can be at times, but I guess it works in some product areas.
Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing
Factual appeals, or “reason why” appeals are good when you are trying to reach well educated consumers. Emotional appeals are usually more effective in convincing less educated consumers. There are different types of emotional appeals, of which the most popular include: fear, humor, and abrasive advertising appeals.
Fear is an appeal that is used fairly often by marketers. They can be a pretty effective means of persuading a consumer if the fears created aren’t to strong. Usually, mild fears work pretty well for the right products.
Humor is an emotional appeal that is used very often by marketers. About 24 percent of all TV in the U.S.A use this type of appeal. It is usually a pretty effective tool for the right products and services. What is I mean is don’t start using humor is funeral home ads or something. It usually works the best with those members of the audience who are younger, better educated, upscale, and professional.
Abrasive Advertising
Annoying and unpleasant advertisements can be very effective. Research shows that the abrasiveness of a commercial that uses this type of appeal will wear out over time and the brand name will remain in consumers’ memories. I’m not sure how ethical this type of appeal can be at times, but I guess it works in some product areas.
Articles Related to Designing a Marketing Message Structure:
Use of Resonance in Advertising/Marketing Messages
Message Framing and Advertising/Marketing Message
One-sided VS Two-sided Messages
Comparitive Advertising In Marketing Messages
How Order Effects Marketing Messages
Use of Repitition In Marketing Messages
Emotional Appeals In Marketing Messages
Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing
How Order Effects Advertising and Marketing Messages.
Order Effects
The order in which advertisements are presented has an effect on how those advertisements are received by the audience. If you are running a television ad campaign and the sales person convinces you that having your ad play in the middle of the commercial break, don’t take it. Unless, of course, they have some kind of discount offer available. The most effective advertisement are those that are that the beginning and those that are the ends. This is true in magazines, newspapers, TV and more. Order is also important in advertisement design. Make your important points first to capture the attention of the viewer. Then list the rest of the points in order of what you consider important. Research also indicates that having the brand name in the beginning is beneficial for recall. This depends on your specific advertisement, however. If you are doing a TV commercial and want to create suspense or surprise, then it might be better to wait for the brand name to appear.
Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing
The order in which advertisements are presented has an effect on how those advertisements are received by the audience. If you are running a television ad campaign and the sales person convinces you that having your ad play in the middle of the commercial break, don’t take it. Unless, of course, they have some kind of discount offer available. The most effective advertisement are those that are that the beginning and those that are the ends. This is true in magazines, newspapers, TV and more. Order is also important in advertisement design. Make your important points first to capture the attention of the viewer. Then list the rest of the points in order of what you consider important. Research also indicates that having the brand name in the beginning is beneficial for recall. This depends on your specific advertisement, however. If you are doing a TV commercial and want to create suspense or surprise, then it might be better to wait for the brand name to appear.
Articles Related to Designing a Marketing Message Structure:
Use of Resonance in Advertising/Marketing Messages
Message Framing and Advertising/Marketing Message
One-sided VS Two-sided Messages
Comparitive Advertising In Marketing Messages
How Order Effects Marketing Messages
Use of Repitition In Marketing Messages
Emotional Appeals In Marketing Messages
Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing
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