Keep a Consistent Look And Feel On Corporate Identity Materials

If it's "da dat duh dat" on one thing, make it "da dat duh dat" on the other. In other words, don't change your look and feel on your different marketing communications tools. If your website has red, white, and yellow, then use the same colors on your business cards, letterhead, postcards, brochures and and you know whatever else. I've seen so many company's use one type of design for one thing and another for... yes, another:)

Develop a nice logo and use it everywhere. The same one, the same way, and everytime. You need to create brand recognition. changing it around all the time, slows the encoding process down. Sometimes it's ok to change your logo color, but that's usually only when the company is confident about consumer recognition. For example, Target changes the color of their logo in advertisements. But they can do that. Everyone recognized the Target logo, and because it's so common, the likelihood of perceptial blocking occuring is increased. Sometimes changing the color of a well know logo, like Target's get's attention because people expect it to be the red that it normally is.

But anyways, I didn't mean to get into branding issues, but since I have, just read it and learn something from it.

When I say you should keep the same look and feel, I am mostly talking about corporate identy materials, not so much about advertisements. Advertisements can and should be very different and unique. They can still have a similar look and feel, but it is not necessary to keep to it as strictly as with corporate identy related items.

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Give Your Customers Free Food & Drink While They Wait

If you own a company such as a quick lube, think about offering your customers free food and drink. I've seen a few placing doing this, but they were kinda pathetic attempts. A little water container in the corner for example. Or maybe four day old coffee. Umm... yeah... that just ain't going to help ya. Try something good. Try donuts and GOOD coffee. Muffins, you know stuff like that. If people like what you have, they'll enjoy their stay. And ofcourse when they need a service done again, will they go to the business across the street that doesn't offer anything or will they go to you? YOU. and they'll probably tell their friends, who will tell their friends, and so on and so forth.

Like I said, make it good. Don't be cheap and just get a bunch of old junk.

As Seth Godin says, BE REMARKABLE!!

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72 Examples of Best Print Advertisements | Ads 11 thru 20

Print Advertisements # 11

Creative Dettrol Hand Sanitizer advertisement. Everybody needs it. Great print advertisement.

Print Advertisements # 12

DHL Advertisement promoting the message that DHL is always the right way. Not really a print advertisement, more like a billbaord advertisement. Actually a lot of the ads of this particular page aren't print advertisements. But they are good advertisements. If you want just print ads, go through the rest of 72 ads. Not all of them are print advertisements, but a lot of them are.

Print Advertisements # 13

Great advertisement that is really catchy. It's kinda hard to see in this photo, but the advertisement is for dog food and the dogs are "chasing the bus" for it.

Print Advertisements # 14

This one is another great advertisement that is kinda hard to see. The cautions signs say something to the effect of "Caution: drooling for the burger pictured may cause wet floors."

Print Advertisements # 15

Durcell, Power that is beyond the ordinary advertisement.

Print Advertisements # 16

Crash testing save human lives!

Print Advertisements # 17

Not sure what brand this is for, but its an advertisement for a drink of some sort. I think it's really catchy the way it portrays the ingredients "coming together."

Print Advertisements # 18

A watch compay decided to utilize the handholders in buses to advertise their product. The message on the handholders is "Try it here, the Big Pilots Watch."

Print Advertisements # 19

Promoting the importance of proper labeling of food's contents, because when you eat it, it's too late.

Print Advertisements # 20

Oops, a repeat... Ok 71 of the top advertisements around.

72 Examples of Best Print Advertisements, See the Rest

Ads 1 - 10 Ads 11 - 20 Ads 21 - 30 Ads 31 - 40 Ads 41 - 50 Ads 51 - 60 Ads 61 - 72

Additional Ads Not Part of this Archive

Print Ad Archive : Ads 73 thru 79
12 Old Advertisements and Vintage Ads for Coke
Target Weekly Ad and/or Other Target Ads