Below is another video with the speaker Seth Godin. I will include a text version of what is being said for the people who have slow internet connections.
Question 1:
What the definition of marketing?
Seth:
I think that marketing is the art of telling a story to a consumer that they want to hear that lets them persuade themselves that they want to buy something. And inherent to that story is that you have to have something that they want – you can’t force it on them. Number two is you have to be authentic, you have to tell them the truth. You can’t have a story that’s a fraud. And number three, your story has to be so remarkable that people want to tell it to other people. When you put all those pieces together that’s what a marketer does for a living.
Read: Q & A 1 | Q & A 2 | Q & A 3 | Q & A 4 | Q & A 5
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