Use Other Companies Advertisements for Ideas

Create a collection of advertisements. Collect them from everywhere. Newspapers, magazines, postcards, and others. Although a lot of these advertisements are probably junk (not as far as junk mail, but as far as marketing quality), there are probably some of them that you can get ideas from. The more you have, the more you will be able to better determine which types of designs and marcom messages "stick out" amongst the rest. If you likes parts of a variety of ads maybe you can put the different idea parts together to create one great, effective idea. For example, you might like the design of one postcard's title, the photo layout in another, and the coloration in another. Don't copy them exactly ofcourse, but ya know, similar;)

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