Definition of Perception. Relevance to Marketers and Advertisers

Perception is defined as the process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world. It can be described as “how we see the world around us.” Two individuals may be exposed to the same stimuli under the same apparent conditions, but how each person recognizes, selects, organizes, and interprets these stimuli is highly an individual process based on each person’s own needs, values, and expectations. The influence that each of these variables has on the perceptual process and its relevance to marketing will be explored later in this article. Read the articles listed below for the rest of the information.

Articles Related to Above Topic. Read in Order.

Definition of Perception. Relevance to Marketers and Advertisers

Element of Perception: Sensation: Response to Stimuli

Absolute Threshold of Sensation: Adaption to Advertising: Getting Used To Something

Sensory Adaption: Changing Advertising Campaigns To Reduce

Weber's Law: Just Noticeable Difference: Differential Threshold

This is from the book "Consumer Behavior." It's by Leon G. Schiffman and Leslie Lazar Kanuk. If you want to really know in depth information about consumer behavior, get the book.

Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing