The order in which advertisements are presented has an effect on how those advertisements are received by the audience. If you are running a television ad campaign and the sales person convinces you that having your ad play in the middle of the commercial break, don’t take it. Unless, of course, they have some kind of discount offer available. The most effective advertisement are those that are that the beginning and those that are the ends. This is true in magazines, newspapers, TV and more. Order is also important in advertisement design. Make your important points first to capture the attention of the viewer. Then list the rest of the points in order of what you consider important. Research also indicates that having the brand name in the beginning is beneficial for recall. This depends on your specific advertisement, however. If you are doing a TV commercial and want to create suspense or surprise, then it might be better to wait for the brand name to appear.
Articles Related to Designing a Marketing Message Structure:
Use of Resonance in Advertising/Marketing Messages
Message Framing and Advertising/Marketing Message
One-sided VS Two-sided Messages
Comparitive Advertising In Marketing Messages
How Order Effects Marketing Messages
Use of Repitition In Marketing Messages
Emotional Appeals In Marketing Messages
Below is a List of My Most Read Entries
Search Engine Optimization
Presentation Skills & Public Speaking Presentation Tips & Ideas
Sample Marketing Plan IMC Integrated Marketing Communications
72 Examples of Best Print Advertisements
Business Letter Format/ Formal Letter Writing