Use of Repitition in Advertising / Marketing Message Structure (Brief look)

This is one of the most important factors to consider. Repetition is beneficial to persuasion, ad recall, brand-name recall, and brand preferences because it allows for the message to be encoded in the consumers’ memories. When you run your campaigns, don’t just run one advertisement and expect to get great sales. Research shows that it takes about 3 times for most advertising messages to be encoded by viewers.

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