Use Other Companies Advertisements for Ideas

Create a collection of advertisements. Collect them from everywhere. Newspapers, magazines, postcards, and others. Although a lot of these advertisements are probably junk (not as far as junk mail, but as far as marketing quality), there are probably some of them that you can get ideas from. The more you have, the more you will be able to better determine which types of designs and marcom messages "stick out" amongst the rest. If you likes parts of a variety of ads maybe you can put the different idea parts together to create one great, effective idea. For example, you might like the design of one postcard's title, the photo layout in another, and the coloration in another. Don't copy them exactly ofcourse, but ya know, similar;)

Have a great idea? Or more to ad to this? Please comment and share with readers all around the world.

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Give Your Customers Free Food & Drink While They Wait

If you own a company such as a quick lube, think about offering your customers free food and drink. I've seen a few placing doing this, but they were kinda pathetic attempts. A little water container in the corner for example. Or maybe four day old coffee. Umm... yeah... that just ain't going to help ya. Try something good. Try donuts and GOOD coffee. Muffins, you know stuff like that. If people like what you have, they'll enjoy their stay. And ofcourse when they need a service done again, will they go to the business across the street that doesn't offer anything or will they go to you? YOU. and they'll probably tell their friends, who will tell their friends, and so on and so forth.

Like I said, make it good. Don't be cheap and just get a bunch of old junk.

As Seth Godin says, BE REMARKABLE!!

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Telling A Good Marketing Story | Seth Godin Q & A | Question 5

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Question 5:

You said earlier, that marketing is all about telling a good story. What are the elements that go into a good story? You mentioned authenticity… How do you do that?

Seth:

Well let’s start by understanding, it’s NOT your story! It’s my story. You let me tell myself a story. If I’m the consumer, if I’m the business buyer, or a consumer consumer, I’m going to buy something because I believe the story. I’d like to talk about Fancy Feast Gourmet Cat Food. It smells horrible and it’s smooth like pâté. Well, cat food is not for cats. If cat food were for cats it would come in mouse flavor. But in fact people buy Fancy Feast cat food for themselves. Because of the way it makes them feel. Because of the story they can tell themselves. Not because of the cat. And the story is, “If you love your cat, if you want to take care of your cat, if you want to prove to your cat that she’s worth an extra buck, then you’ll buy this. That’s a story. Well if it was just ???? in a smaller can, the story wouldn’t resonate. It has to be different cat food. It has to be cat food that actually appeals to cats, because otherwise the story will fall on it’s face. So what we see here is that we have to live the story We have to breathe the story. All marketers aren’t liars, all marketers are truth tellers, because the best stories are the ones that spread and the ones that are authentic.

Read: Q & A 1 | Q & A 2 | Q & A 3 | Q & A 4 | Q & A 5

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Message Framing and Marketing/Advertising Message Design

Message Framing
When marketers emphasize the things will be gained when a consumer chooses a to use a specific product or service, it is known as positive message framing. When they stress the benefits that will be lost it is known as negative message framing. The technique that you should use will depend on the product you are offering and what the attitudes and characteristics of your potential customer are toward that product. If a person has a high need for cognition, then in general the use of a positively framed message works better. The opposite is true about using negatively framed messages, people with low need for cognition will be persuaded more by this type. In general people who have good self image are more likely to be convinced by positive framing, and people with low self esteem are more likely to be convinced by negative framing.

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