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PERSUASIVE COMMUNICATION
It's safe to say that a good deal of the communication that occurs in the workplace can be put into two categories:
Persuasive (get people to buy your product, get people to use your service, get people to vote for you, get people to hire you)
Bad News (we're not extending you the job offer, we're not extending you the loan, we can't refund your money).
We will look at both in the following blog entries.
WHAT MAKES US TAKE ACTION?
Ever since we were young, we've spent a good deal of our time trying to persuade people. We cried when we were hungry to get someone to feed us, we tried to persuade our parents to let us stay out late, and we tried to persuade our teacher that we didn't deserve that "F"!
So what makes people take action? Needs. We have needs and, if you can appeal to a person’s needs, you can oftentimes get them to do what you want. In the business world, this means everything from demonstrating how slick your car is, to showing how much your toothpaste brightens teeth, to getting people to sign up for your low interest credit card.
The most influential needs research was done by Maslow. The following blog entry will talk about Maslow's Hierarchy of Needs
WRITING & GRAMMER RULE ARTICLES
Comma, Semicolons, Colons Quotation MarksAbbreviations & TitlesUsing "I" or "Me" and the Use of "Self" PronounsDouble AdjectivesTranscribing NumbersSeparate and Joint Ownership"Who" Versus "Whom"How to use commas