Pens are a great way of promoting your business. Most people own a pen that has a company’s advertising message engraved on it. If people are offered a free pen, they usually don’t have any qualms about taking it, and usually they keep it until they lose it or until the ink runs out. People will use your custom printed pen multiple times and hopefully see your marketing message while they are using it.
Custom printed pens are a great, non-invasive way of reaching your target market. Instead of being just another advertisement amongst a multitude of other advertisements, the pen provides a service to your customer. It gives people a solution to an everyday need.
The LJ Market Research company did a study on how effective promotional products (other products too, not just pens) are in creating brand recall versus how effectiveness of print advertisements. There study concluded that 76% of respondents recalled the company’s name on a promotional product that they had received, while only 53.3 recalled the name of the company in an advertisement that they had seen in the last week. This doesn’t even take into account the fact that most advertisements that are received don’t even get noticed by a consumer in the first place.
There is a large number of company’s out there that print / engrave pens. Make sure when you are picking a company to print your pens that the pens they use are good quality ones. Don’t just settle for the cheapest ones. Cheap pens won’t work correctly and will give customers a bad image of your company. Depending on your company, it might be a good idea to go with more expensive pens. Expensive looking pens will get used more and will give your customers a good image of your company. You don’t want to look cheap. Below is a link to a company that has a good reputation in creating good products, but you may want to do your own research before settling with them.
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